
Selling via direct messages (DMs) can be an effective way to reach potential customers and close more sales. However, it’s important to approach this strategy with care and consideration. In this blog post, we’ll explore some key do’s and don’ts of selling via DMs to help you master this art and achieve better results.
DOs:
- Build a relationship first: When it comes to selling via DMs, building a relationship with your potential customers is key. Take the time to engage in conversation, ask questions, and offer value before trying to sell anything. This will help to establish trust and build rapport, making it more likely that your potential customer will be receptive to your sales pitch.
- Personalize your messages: Addressing your potential customer by their name and personalizing your message can go a long way in making a connection. Use their name in the greeting and tailor your message to their specific needs or interests. This shows that you have taken the time to understand them and their needs.
- Provide value: Providing valuable information, insights, and advice to your potential customers can help to establish yourself as an authority in your niche. Share information that is relevant and helpful to your potential customer, even if it doesn’t directly lead to a sale. This will help to build trust and establish a relationship.
- Keep it brief: When sending a DM, keep your message short and to the point. Don’t overwhelm your potential customer with too much information or irrelevant details. Instead, focus on the most important information and provide a clear call to action.
- Provide a clear call to action: Make sure to include a clear call to action in your message, such as “Would you like to learn more?” or “Are you interested in purchasing?” This will encourage your potential customer to take the next step and engage with you further.

DON’Ts:
- Spam: Avoid sending unsolicited messages or spamming your potential customers with too many messages. This can come across as intrusive and annoying, and can even lead to your account being blocked or banned.
- Be pushy: Pushy or aggressive sales tactics can quickly turn off potential customers. Instead, focus on building trust and providing value to your potential customer. This will make them
- Ignore Feedback: If your potential customer gives you feedback or raises any concerns, make sure to address them promptly and professionally. Ignoring feedback can damage your reputation and harm your chances of making a sale.
- Forget to Follow Up: Following up with your potential customers after sending a message is crucial to closing the sale. Check in and see if they have any questions or concerns, and offer any additional information or insights that might be helpful. This shows that you care about their needs and are committed to providing a positive experience.
- Use automated responses exclusively: While automation can save you time, it’s important to also include personalized messages and responses to build a relationship with your potential customers. Over-reliance on automated responses can come across as impersonal and robotic.
In conclusion, selling via DMs can be a highly effective way to connect with potential customers and close sales. By following these key do’s and don’ts, you can build relationships, provide value, and ultimately achieve your sales goals.